Bead Craft Thoughts - The Importance Of Promoting: Check Both Community And Worldwide Market

The information in this article is predicated on two assumptions: That you have a number of beading projects you would like to make profitable, and that you've some level of inventory at the ready for when sales begin coming in. If that's you, then this article will outline a few avenues open to you for "passively marketing" bead craft ideas .

Note that passive marketing does not mean "no work required," or "you don't have to talk to anybody." Rather, it means that the bigger bulk of the work occurs on the "front end" and that once the work is concluded, your passive promoting efforts will continue more or less on their own, indefinitely, with only minimal added effort on your part.

This is important for you as a bead crafter because it frees up more of your time, which you can devote to your current beading projects, or, if you feel you're ready for it, develop wholly new beading projects to enlarge your line.

We will cover two examples of passive marketing. One, promoting your completed beading projects locally, and the other, advertising them globally.

One of the very best ways to market your bead craft ideas locally is via consignment. Here, your objective is to show your line to people with a well-known business and ask if they'll display and sell your products in exchange for a portion of the profits. This works to your benefit on a number of levels. First, the established business already has regular customers you can make sales from. Additionally, most will allow you to display your business cards next to your wares, so if a customer likes your product, their next order may be made direct from you. Also, once you have an existing relationship of this sort, it is generally easy to introduce new products to your display as you expand the number of beading projects in your line.

The key here is not to limit yourself to just one or two such relationships, but to seek to engage as many sources as you can keep supplied. Not only does this boost your publicity, but it also allows you to see how several shops handle your merchandise, and you can use this information to see where your products sell the best, then attempt to gain a similar in-store position at other shops carrying your line. If your beading projects are focused on necklaces/bracelets, you may naturally be drawn to locally owned jewelry shops in your town, but I recommend you to think outside the box here! Hospital gift stores, gift stores in retirement homes and old fashioned country stores are all great pleases to inquire, as are general gift stores and specialty shops like Hallmark, and any place that caters to local artists!

Thinking of the global market, the very best thing you can do to promote your projects is niche online marketing. There are dozens of books on this topic, and it is beyond the scope of this article to fully explore the process, but in broad strokes, what you need to do in order to market your beading projects in this manner are:

1) Identify keywords describing your beading projects that get some daily searches (10-30 per day) and have minimal competition (under 50k).

2) Design a niche site around these keywords to drive visitors to your page

3) Describe what you are offering. These descriptions should be mixed in with original content on your website

4) Offer would be customers a means of contacting you

5) Offer them a means to buy from you online

Again, the beauty of passive marketing is that once the initial work is done, your bead craft ideas get exposure day in, and day out with very little effort on your part.

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